You Could Be A Carolina Bride

Posted in Portfolio | 4 comments Copywriter & Project Manager: This full-page ad appeared in Carolina Bride and The News & Observer offering the opportunity for local brides to be featured in the magazine
read more

Here Comes The Bride

Posted in Portfolio | 1 comment PROJECT MANAGER: In January 2007, I was selected by senior management to develop a go-to-market strategy, which included print, online and event marketing. Focusing on Carolina Bride, I created several PR meet and greet opportunities introducing the magazine to Triangle wedding professionals. Receiving warm greetings from the community, we were on our way to producing a spectacular first issue
read more

Inside The Media Kit

Posted in Portfolio | 1 comment COPYWRITER & TASK MANAGER PROJECT: After months of using a two-page media kit with tons of inserts, we decided to make our primary sales tool more user-friendly by including all of the supporting documents into one
read more