Fancy Fairies Of Fearrington
Posted in Portfolio | 83 comments COPYWRITING & CONCEPT PROJECT: This full-page, image ad appeared in Carolina Bride. The copy reads: "A hundredth of a second ... snatched from eternity." Robert Doisneauread more
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Dream Days At Parizade
Posted in Portfolio | 6 comments COPYWRITING & CONCEPT PROJECT: This full-page ad appeared in Carolina Bride inviting brides-to-be to consider Parizade for their local destination wedding.read more
Where Our Story Becomes Yours
Posted in Portfolio | 3 comments COPYWRITING PROJECT: This full-page ad appeared in Carolina Bride and later in other publications as part of their opening campaign series.read more
You Could Be A Carolina Bride
Posted in Portfolio | 4 comments Copywriter & Project Manager: This full-page ad appeared in Carolina Bride and The News & Observer offering the opportunity for local brides to be featured in the magazineread more
Tiffany Blue (and camouflage, too)
Posted in Portfolio | 25 comments FEATURE STORY PROJECT: When Elizabeth Parker Mitchell first got engaged to William Adams Bridgforth III, all she could think about was trying on wedding dresses. She said, “I just knew that I would go to store after and store and try on every dress in North Carolina.” Fortunately, for Parker, five was the magic number on the hunt for the perfect strapless ivory gown. *PUBLISHED in Carolina Bride.read more
Here Comes The Bride
Posted in Portfolio | 1 comment PROJECT MANAGER: In January 2007, I was selected by senior management to develop a go-to-market strategy, which included print, online and event marketing. Focusing on Carolina Bride, I created several PR meet and greet opportunities introducing the magazine to Triangle wedding professionals. Receiving warm greetings from the community, we were on our way to producing a spectacular first issueread more
Inside The Media Kit
Posted in Portfolio | 1 comment COPYWRITER & TASK MANAGER PROJECT: After months of using a two-page media kit with tons of inserts, we decided to make our primary sales tool more user-friendly by including all of the supporting documents into oneread more
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