Project Type: Print Ad

Project Role: Copywriter, Concept and Photo Selection
 

Brief: This full-page, image ad appeared in Carolina Bride. The copy reads: “A hundredth of a second … snatched from eternity.” Robert Doisneau

Project Type: Print Ad

Project Role: Copywriter, Concept and Photo Selection
 

Brief: This full-page ad appeared in Carolina Bride inviting brides-to-be to consider Parizade for their local destination wedding.

Project Type: Opening Campaign

Project Role: Copywriter
 

Brief: This full-page ad appeared in Carolina Bride and later in other publications as part of their opening campaign series.

Project Type: Collateral, Promotional Material

Project Role: Copywriter, Project Manager
 

Brief: This full-page ad appeared in Carolina Bride and The News & Observer offering the opportunity for local brides to be featured in the magazine.

Project Type: Wedding Feature Story

Project Role: Writer
 

Brief: This story was published in Carolina Bride.

When Elizabeth Parker Mitchell first got engaged to William Adams Bridgforth III, all she could think about was trying on wedding dresses. She said, “I just knew that I would go to store after and store and try on every dress in North Carolina.” Fortunately, for Parker, five was the magic number on the hunt for the perfect strapless ivory gown.

She found inspiration for her Tiffany blue wedding theme while searching through bridal magazines, one of which was Carolina Bride. A self-proclaimed fan of Tiffany & Company, Parker said, “What girl doesn’t look good in Tiffany blue?”

After visiting numerous ceremony locations, Parker and Adam chose The Hudson Manor of Louisburg for its Southern charm and informal feel. Opting for simple elegance, the couple selected The Purple Poppy for their floral needs. The ceremony bloomed with bouquets tied to alternating rows of guests’ chairs and the aisle was drenched with rose petals. Reception flowers flowed from a variety of vases ranging in height from nine inches to five feet. Water in each vase was tinted to match the Tiffany blue bridesmaids’ dresses.

Parker recalled several memorable moments from the day. Walking arm-in-arm with her father, Parker struggled to hold back tears of joy as she made eye contact with husband-to-be, Adam. “He had the most perfect smile on his face and he whispered, ‘I love you’,” said Parker.

Perhaps Adam was smiling because, unbeknownst to Parker, he was about to make good on his promise to wear camouflage at their wedding. Adam, an avid hunter and outdoorsman, and his groomsmen surprised Parker and their guests by putting on camouflage hats immediately after the groom kissed the bride.

Parker said, “It was absolutely hysterical, and I just had to laugh at that point. The moment was perfectly Adam.”

She “knew the day would be a blur of emotion” and is happy to have chosen Smitten Photography to preserve moments that they “would relive for years to come.”
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Project Type: Speculative Print Advertisement

Project Role: Copywriter and Concept

Project Type: Speculative Print Advertisement

Project Role: Copywriter and Concept

Inserted text reads:
Country chic gardens in the middle of the Triangle.
Whisk your wedding party away to the fairy tale gardens of La Grande Maison Bed and Breakfast where you’ll be treated to luxury accommodations for 16.
Our on-site wedding director will manage every detail of your wedding weekend.
We have everything you need to serve 200 guests comfortably — tables, linens, chairs, dance floor, tents and a variety of gourmet catering to choose from.
Wedding packages start at $15,000.

Project Type: Speculative Print Advertisement

Project Role: Copywriter and Concept

Brief: Concept capitalizes on business name, Alpha Service, and their superior customer service with attention to every detail.

Brief: In January 2007, I was selected by senior management to develop a go-to-market strategy, which included print, online and event marketing, as well as writing editorial, copyediting and selling 70 percent of the advertising for Carolina Bride.
 
Focusing on Carolina Bride, I created several PR meet and greet opportunities introducing the magazine to Triangle wedding professionals. We received warm greetings from the community and were on our way to producing a spectacular first issue.

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Project Name: Carolina Bride Media Kit

Project Type: Sales Collateral

Project Role: Copywriter, Researcher, Price Analyst, Value-Added Manager and Overall Project Supervisor
 

Brief: To increase efficiency, we made our primary sales tool more user-friendly by incorporating the supporting documents into one. A huge time saver for sales reps. Everyone appreciated easy access to this sales tool.
 
Major changes include: addition of secondary and primary research, where the primary data was morphed into a multimedia advertising campaign; value-added items for premium sponsors; and the launch of a monthly e-mail newsletter for brides.