Fancy Fairies Of Fearrington

Posted in Portfolio | 83 comments COPYWRITING & CONCEPT PROJECT: This full-page, image ad appeared in Carolina Bride. The copy reads: "A hundredth of a second ... snatched from eternity." Robert Doisneau
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Dream Days At Parizade

Posted in Portfolio | 6 comments COPYWRITING & CONCEPT PROJECT: This full-page ad appeared in Carolina Bride inviting brides-to-be to consider Parizade for their local destination wedding.
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Where Our Story Becomes Yours

Posted in Portfolio | 3 comments COPYWRITING PROJECT: This full-page ad appeared in Carolina Bride and later in other publications as part of their opening campaign series.
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You Could Be A Carolina Bride

Posted in Portfolio | 4 comments Copywriter & Project Manager: This full-page ad appeared in Carolina Bride and The News & Observer offering the opportunity for local brides to be featured in the magazine
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Tiffany Blue (and camouflage, too)

Posted in Portfolio | 25 comments FEATURE STORY PROJECT: When Elizabeth Parker Mitchell first got engaged to William Adams Bridgforth III, all she could think about was trying on wedding dresses. She said, “I just knew that I would go to store after and store and try on every dress in North Carolina.” Fortunately, for Parker, five was the magic number on the hunt for the perfect strapless ivory gown. *PUBLISHED in Carolina Bride.
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Relax At The Greenleafe Inn

Posted in Portfolio | 2 comments SPEC AD COPYWRITING PROJECT: Step back in time and discover the old world charm that defines your accommodations at the Greenleafe Inn.
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Country Chic Gardens

Posted in Portfolio | 4 comments SPEC AD COPYWRITING PROJECT: Whisk your wedding party away to the fairy tale gardens of La Grande Maison Bed and Breakfast where you’ll be treated to luxury accommodations for 16. Our on-site wedding director will manage every detail of your wedding weekend. We have everything you need to serve 200 guests comfortably -- tables, linens, chairs, dance floor, tents and a variety of gourmet catering to choose from.
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Alpha to Omega Service

Posted in Portfolio | 9 comments SPEC AD COPYWRITING PROJECT: With you wedding, the last impression is just as important as the first. Leave the details to us. Our limousines are equipped with wedding necessity kits ready to handle anything that comes our way. Thread, dental floss, mouth wash, batteries and duct tape are just a few of the goodies on stand-by. We hope you don't need them, but in case you do ... we're there for you. We've been making great impressions for over two decades. When every detail counts, choose Alpha Service.
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Here Comes The Bride

Posted in Portfolio | 1 comment PROJECT MANAGER: In January 2007, I was selected by senior management to develop a go-to-market strategy, which included print, online and event marketing. Focusing on Carolina Bride, I created several PR meet and greet opportunities introducing the magazine to Triangle wedding professionals. Receiving warm greetings from the community, we were on our way to producing a spectacular first issue
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Inside The Media Kit

Posted in Portfolio | 1 comment COPYWRITER & TASK MANAGER PROJECT: After months of using a two-page media kit with tons of inserts, we decided to make our primary sales tool more user-friendly by including all of the supporting documents into one
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Affiliate Storefronts Launch Inside e-Commerce Enabled Banners

Posted in Portfolio | 59 comments PRESS RELEASE PROJECT: Online merchants enable thousands of affiliate marketers to launch virtual storefronts through the affiliate channel while increasing reach and brand awareness through Infused Palermo, a newly-developed, interactive medium, complete with shopping cart checkout, thanks to a partnership between MGECOM, Inc. and Infused Industries.
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e-Commerce Simulates Storefront, Improves ROI

Posted in Portfolio | 49 comments PRESS RELEASE PROJECT: Online merchants expand storefront shopping through Infused Palermo -- dynamic banner ads available through MGECOM, Inc. and Infused Industries, both of North Carolina.
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