Project Name: MGECOM Partners With Infused Palermo

Project Type: Press Release

Project Role: Writer

Brief: Online merchants enable thousands of affiliate marketers to launch virtual storefronts through the affiliate channel while increasing reach and brand awareness through Infused Palermo, a newly-developed, interactive medium, complete with shopping cart checkout, thanks to a partnership between MGECOM, Inc. and Infused Industries.

CARY, N.C., — Affiliate marketing programs managed by MGECOM, Inc., can now offer affiliates an engaging way to interact with shoppers through Infused Palermo, a rich media ad that expands into a virtual storefront when activated. Affiliates and merchants can capitalize on the psychological “click-off” barrier.

Bringing a creative storefront directly to consumers encourages shopping within the banner, eliminating needless clicks to view available products at a secondary location. Small tweaks such as adding an interactive banner, can make noticeable differences to ROI – return on investment. In this case, the message is the medium, and it’s designed to have a higher sales per impression ratio. Creative is optimized through Infused Palermo touting a persuasive call to action – “Buy me! I’m in stock now.”

The e-Commerce ad features a data feed with real-time updates for unlimited products, ensuring merchants stay in control of their inventory. Thanks to an integrated payment system with PayPal and CyberSource, customers are able to checkout securely within the same space.

Interactive ads not only boost brand impact, they produce results. According to DoubleClick, buyers are “significantly more likely” to complete a transaction “after viewing a rich media ad than a static ad.”

“Infused Palermo is the future of e-Commerce. The Infused banner ad product is growing my clients’ affiliate campaigns and helping us find new customers. I highly recommend giving us call,” says Matt Enders, CEO of MGECOM, Inc.
Infused Palermo is available in limited release and will be offered to clients at no charge now through May 1, with a 12-month commitment.

Improving your ROI should not be a difficult decision – invest in creative, persuasive ways like Infused Palermo with MGECOM.

About MGECOM, Inc. 
Founded in 2006 by Matt Enders and headquartered in Cary, N.C., MGECOM provides affordable, customized, professional and actively managed outsourced affiliate marketing services that are aligned with our clients’ goals and ROI expectations.

To view a demonstration of Infused Palermo, please visit http://www.mgecom.com/oo_demo.shtml

Resources:
http://www.imediaconnection.com/content/7851.asp

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