Project Name: MGECOM Partners With Infused Palermo

Project Type: Press Release

Project Role: Writer

Brief: Online merchants increase reach and brand awareness through newly-developed rich media ads known as Infused Palermo. These super ads morph into virtual storefronts, complete with a shopping cart checkout. Go-to-market strategies are being developed through a partnership between MGECOM, Inc. and Infused Industries.

CARY, N.C., -– MGECOM, Inc., an affiliate marketing and management firm, announces a partnership with Infused Industries, also of Cary, to rollout e-Commerce enabled ads with the idea of turning every banner into a store. Banner ads leading to sales are not new; however, rich media ads capable of displaying unlimited, real-time products with a secured checkout system are uncommon.

“Infused Palermo is the future of e-Commerce,” says Matt Enders, CEO of MGECOM, Inc.

Bringing a creative storefront directly to consumers encourages shopping within the banner, eliminating needless clicks to view available products at a secondary location.

“Advertising creative is four times as important in determining sales outcome,” as compared to spending, according to ARSgroup, a communications research agency specializing in the measurement of advertising persuasion.

Small tweaks to persuasive tones, such as adding an interactive banner, can make noticeable differences to ROI – return on investment. In this case, the message is the medium, and it’s designed to have higher sales per impression ratio. The creative is optimized through Infused Palermo touting a persuasive call to action – “Buy me! I’m in stock now.”

Interactive ads not only boost brand impact, they produce results. According to DoubleClick, buyers are “significantly more likely” to complete a transaction “after viewing a rich media ad than a static ad.”

Smaller retailers are losing market share to the top 25 largest merchants, according to a January 2010 report from the National Federation of Small Businesses. For many small businesses, allocating marketing dollars is a tough decision, especially during lean times. Staying top of mind with consumers should not be a difficult decision. Investing in creative, persuasive ways like Infused Palermo with MGECOM will improve your ROI.

Infused Palermo is available in limited release and will be offered to clients at no charge now through May 1, with a 12-month commitment.

About MGECOM, Inc. 
Founded in 2006 by Matt Enders and headquartered in Cary, N.C., MGECOM provides affordable, customized, professional and actively managed outsourced affiliate marketing services that are aligned with our clients’ goals and ROI expectations.

To view a demonstration of Infused Palermo, please visit
http://www.mgecom.com/oo_demo.shtml

Resources:
http://blog.comscore.com/
http://www.imediaconnection.com/content/7851.asp

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